Picture this: a client places an urgent order, confident everything is on track, only to be told it’ll be delayed due to a surprise inspection or a misaligned maintenance schedule. Expectation management is everything, and when a customer doesn’t get what they expect, it can be hugely frustrating for them and you.

Keeping customers happy very often comes down to delivering what you’ve promised. In tank and terminal operations, customers expect uptime. When everything works as expected, everyone avoids delays, meets commitments, and builds trust. But unplanned downtime? That can quickly lead to frustration and damaged relationships.

Tank and terminal operators have to contend with a huge number of different push-pull factors in both their day-to-day operations and longer business cycles. The balance between long-term and short-term is always a challenge, particularly when you add the pressure of budgets into the mix.